So the fine snack you see in the picture is actually a type of “frozen yogurt “. I’m not sure how to describe it, but here goes.
Pinkberry. A Korean company originally created this nonfat frozen desert formula that contains no dairy product. Yet tastes tart like yogurt and has this yogurt flavor and texture. If you can imagine watermellon with a tinge of lemon and in a yogurt flavor. Goes down so smooth. To top it off they put all these different toppings on the thing. My favorite is mochi (rice cakes).
It was so successful that there are people literally addicted to this stuff. And the formula has been copied in so many iterations that in only 3 monts it moved from it’s LA addicts to SF. Now you can find some copy of the franchise in one form or another almost in every San francisco district. Pinkberry. Red mango. Yoppa. YoGu. Red kiwi. And the list goes on.
Why am I mentioning this? Well about two months ago after this phenomenon liked off the American legal system finally came to collect extortion money like they always do. Some shmuck decided that he believed it was real yogurt and when he found out that it was not he decided it was false advertising and sued. The Korean company was now based in LA so they had to defend themselves and they lost. Badly. They are not even made on a farm. Apparently now they are. Still not yogurt. They had to pay $750,000 to some charities and it was all forgotten. No matter. I still love you pinkberry. But honestly? Start hiring hot Korean girls again. π
Can’t wait to go to…..Pinkberry? Red mango? Yoppa? YoGu? Red kiwi?… with you π